Wednesday, July 20, 2011

MAXX MX401 & MAXX MQ601; MAXX KHAMOSHHH Series Mobiles Launched in India


MAXX Mobiles, one of India's largest homegrown mobile phone companies, today unveiled the innovative series of KHAMOSHHH… handsets. The range includes two handsets, a bar phone, MAXX MX401 and a QWERTY handset, MAXX MQ601. Users can enjoy crystal voice calls thanks to the revolutionary SAM technology that curtails external background noise. SAM technology employs an innovative signal processing technique to suppress ambient noises and to eliminate echoes. The phones come with a dedicated key to activate the Noise Suppression feature. The level of noise suppression desired can be pre-set through the "Call Settings" menu.

The MAXX MX401, a bar phone, is economically priced at Rs. 2833. Powered by 1500 mAh battery, the MAXX MX401 comes with a talk time of up to 5.5 hours along with a standby time of up to 450 hours. The dual-SIM handset packs in multimedia functions, with support for MP3/WAV/AAC audio and 3GPP/AVI/MP4 video player. Available in two colours, Yellow and Blue, the handset features a 2.0 MP camera, a 2.4" TFT screen, big speakers, FM Radio (with FM scheduling ) and allows on-the-go browsing through the Opera Mini Browser.

The QWERTY handset, MAXX MQ601, is affordably priced at Rs. 2970, and is available in two colours Black and Grey. The dual-SIM QWERTY phone comes integrated with a 2.0 MP camera. With a 2.3" TFT screen, the MAXX MQ601 is powered with a 1000 mAh battery that enables a talk time of up to 4.5 hours and a standby time of up to 350 hours. For those who enjoy entertainment on the move, the phone is not only JAVA enabled providing a great web-browsing experience but also offers Audio (MP3/WAV/AAC), Video (3GPP/AVI/MP4) and wire-free FM Radio (with FM scheduling).

Commenting on the launch of the series, Ajjay Agarwal, Chairman & Managing Director, MAXX Group said, "A mobile device has become more than just a communication device, it has become a lifeline to most of us! Whether it is a conference call for a business pitch or catch-up call with old friends, a mobile phone has become indispensable. But our conversations are never without the hustle-bustle of everyday life. Crowded restaurants, busy offices, chaotic commutes make it difficult to have a quiet conversation. In India, where there is still a very high preference and dependence on voice calls, we believe feature-rich yet affordably priced Khamoshhh… series is the perfect device for an Indian audience."

MAXX MX401 & MQ601 will be made available across India through MAXX Mobiles' widespread distribution network. MAXX has its presence in about 25,000 retailers across India through its strong dealer distribution network supported by more than 500 after sales service centers. The modern retail outlets through which MAXX sells its brand of mobile phones and accessories include Planet M, Tata Croma, Hyper City, Star Bazar, Mobile & Gadgets, Indian Naval Canteen, Kings Electronics, Hotspot, Reliance Web World and NEXT electronics.

MAXX MX401 Features:

Camera: 2 .0 MP
2.4" TFT
1500mAh battery
Expandable memory up to 8 GB
MP3/WAV/AAC supporting music player
FM Radio with FM scheduling
3.5mm audio jack
Big Speakers
3GPP/AVI/MP4 supporting video player
Social networking applications: Facebook & Twitter

MAXX MQ601 Features:

Camera: 2 .0 MP
1000mAh battery
Expandable memory up to 8 GB
MP3/WAV/AAC music player
Wire-free FM Radio with FM scheduling
3.5mm audio jack
JAVA enabled
3GPP/AVI/MP4 supporting video player

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