Samsung Electronics Co. Ltd., a leading mobile phone provider, has announced that the sales of the Samsung Star have surpassed 30 million units. The Samsung Star reached this milestone faster than any other devices in Samsung's history, launched in May 2009.
The Star has consistently sold well since its release, hitting the 10 million sales mark after only six months and 20 million in just one year. Across Europe, where it first became available, the Star has sold 15 million units; it achieved similar success in Latin America (5 million units), Russia (3 million units) and China (1 million units). Notably, the Samsung Star has also topped bestseller phone lists in Germany and Austria.
The Star becomes the second Samsung mobile phone to sell 30 million units, with the Samsung E250 previously achieving this feat – however, the Star has reached this milestone in a little over half the time, demonstrating the growth and evolution in the mobile industry.
Created for the next generation of mobile users with a stylish design and powerful multimedia features, the Star has been promoted through localized marketing programs tailored to each region and country. Samsung has held experiential Mobile Live events across the globe in Europe, Central and South America, the Middle East, Africa and in Southeast Asia.
"We are very pleased with the phenomenal success of the Samsung Star," said YH Lee, senior vice president of Marketing for the Mobile Communications Business at Samsung Electronics. "Samsung is aiming to take the lead in the global full touch-screen mobile and dominate the market with our diverse product line up and customized marketing approach." "Samsung Star is our fastest selling touch screen mobile in the mid segment touch mobile phones.
Based on the success of our touch screen mobile phones like Samsung Star , Corby series and Samsung Champ, we expect our touch screen contribution to be over 20% of our total mobile phone volumes this year." states Mr Ranjit Yadav, Country Head, Samsung Mobile and IT. Samsung Star NXT is available in the Indian market priced at Rs.7350/-
Source: Samsung Electronics Co. Ltd.