Saturday, October 9, 2010

New WIWO Mobiles Launched in India; Price Range from Rs. 2099 to 4299

WIWO Mobile PhonesThe Bangalore based United Telecoms Ltd, pioneers in Information & Communication Technology Solutions, today announced the launch of WIWO mobiles, the first of its kind radiation certified handsets in India which also offer user menus in five Indian languages.

A perfect blend of style, sophistication, and performance, WIWO offers an 'Indian solution' by providing regional customers a choice of 5 Indian language menus; Kannada, Telugu, Tamil, Malayalam and Hindi apart from English. With a peppy tagline "the new hello", WIWO enters the market with eight brand new, eye-catching, world class design models, loaded with innovative features and applications.

This feature rich and affordable range of mobile handsets from WIWO comes to the market with trend-setting designs and a horde of differentiating features like noise cancelling ear plugs, dual battery, replaceable extra speaker, WIWO user interface and animation, motion sensor and power torch. Additional features like 3.5mm music jack in low end phones, camera, bluetooth and expandable memory make the WIWO phones an exciting buy for the discerning consumer.
In addition to this, WIWO has another surprise in store for all its customers. As an introductory offer, every customer buying a WIWO handset will get shopping vouchers enabling him to avail super offers on his favourite brands. Customers can get discounts across brands like Sonata watches, VIP luggage, Sun Direct DTH connection, Peter England garments and Prestige Super Kitchen products using these vouchers.

WIWO Mobiles will be initially launched in South India supported with wide service network of 125 centres in more than 100 locations across South India and then will be rolled out nationally in the next three months.
WIWO Mobiles are priced between 2099/- and 4299/- and are available at leading stores across South India.

Speaking at the launch, Mr. TC Sudhir, Executive Director, Teleworld United said, "WIWO Mobiles was conceived keeping in mind India's discerning youth which aspires for differentiated yet relevant products. The differentiated approach is apparent in our product selection, feature determination, customer processes and our go-to-market strategies. Our phones have gone through stringent R&D processes resulting in a superior product. While superior quality is our core focus, we also believe in offering the best in after-sales service, which for us is as important as selling our product. We aim to be the brand of choice among the Indian youth and promise our customers a unique, inimitable mobile phone experience".

Dr C Kasarbada Rao, Group Chairman, United Telecoms Group said, "The United Telecoms group has been at the forefront of telecom revolution in India for the last three decades and has played a pioneering role in bringing affordable telephony to the Indian masses. The group has experience of having produced 3 million landline phones and mobile phones in the last two years. Having achieved leadership position in various areas of telecom viz. transmission equipment, fixed line phones, microwave radios and managed infrastructure services, the group aspires to become a significant player in the fast growing mobile handset industry. With our large investments of over 200 crores in telecom manufacturing infrastructure and proven R&D expertise, we believe we are well placed to provide a comprehensive mobile phone experience to the Indian consumer."

With a projected turnover of 270 Cr, 460 Cr and 690 Cr in 2011, 2012 and 2013 respectively, WIWO Mobiles future plans include an in house Product Design & Development lab at the cost of 5 Cr and a Product Testing & Simulation lab at the cost of 5 Cr by 2011. The company also plans to spend 125 Cr on marketing over the next 3 years.

Source: United Telecoms Ltd

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