Wednesday, June 16, 2010

Amitabh Bachchan: Brand Ambassador of Zen Mobiles in India

Amitabh Bachchan Brand Ambassador Zen MobilesZen Mobile brand stands for style, innovation, and performance, the qualities that Bachchan epitomizes making him the most loved and respected actor in India.

In a landmark development, Zen Mobile, one of India’s most exciting mobile phone companies, has roped in the legendary star Amitabh Bachchan as its brand ambassador. Zen Mobile brand stands for style, innovation, and performance, the qualities that Bachchan epitomizes making him the most loved and respected actor in India. According to the agreement, Bachchan will endorse and promote the products offered by Zen Mobiles.

Zen Mobiles is geared up to launch a slew of QWERTY and multimedia feature rich mobile handsets loaded with social networking experience at affordable price for Indian market. The company plans to leverage its association with Bachchan through an exciting media campaign and various interactive consumer related activities in the coming months.

Commenting on the occasion, MD of Zen Mobile Deepesh Gupta said, "We are honored to have Bachchan on-board and are confident that our association with him will create a deep impact on the minds of our target audience and help our brand and products meet success. Bachchan is a quintessential mix of charisma and style with a mass appeal, which is what the Zen Mobile brand stands for. We are confident that signing on Bachachan as our brand face in India will help us create a closer connection with our audience. He is the best at what he does and that is also the Zen Mobiles philosophy".

Expressing his happiness on association with Zen Mobiles, Amitabh Bachchan said, "I like to connect with brands that I believe in, brands which show commitment to fulfilling the needs and aspirations of Indian people and I found exactly these qualities in Zen Mobiles. I hope my association with the brand will take it closer to people and they would be able to appreciate the brilliance and innovation of Zen’s handsets."

"India is a critical market and the competition in mobile handset technologies is growing fast. Mr Bachchan will help render sheen to our brand with his grandeur. Nothing compares with the legendary Big B, a style icon, who is admired as an aspirational figure and Zen Mobiles is placing its bet exactly on that", Deepesh Gupta added.

Zen mobiles is optimistic about India's bright future in the mobile-phone industry as it brings in the best quality products and services to the value conscious customer of India in a price so affordable. Zen Mobiles have designed a seamless convergence device with functionalities for both personal and professional use in half the price of the high end mobiles with the same multimedia features. The Zen Mobile phone range has an extensive array of products which caters to various segments within a reasonable price band. The current focus of the company is to provide high quality touch screen phones to consumers with high end multimedia features.

Source: Zen Mobiles India

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